CAMPAIGN
Reposition GoDaddy's brand as a leader in domains for small businesses, driving consistency and cohesiveness across 9 markets.

CONTRIBUTION
As the global content and social media lead for this project, I worked within TBWA's regional agencies to launch the campaign in the USA, Australia, Brazil, Canada, India, Hong Kong, Singapore, UK, Turkey, and Mexico.

RESULTS
30 million impressions, 1 million interactions, 5% engagement rate, and a 16% increase in traffic to GoDaddy's website and blog.