Resources

My take on using
AI in your marketing work

I'm a brand marketing director. I build integrated campaigns with real budgets, positioning frameworks for e-staff roadshows, concept tests with research partners. I own the strategic thinking.

I've spent a lot of time with AI in the last eight months figuring out where it actually helps and where it doesn't. It's become the scaffold for my work — not to replace the thinking, which I still own — but to move faster through the parts that eat time. Building a budget model. Sharpening a brief before it goes to an agency. Turning research findings into strategy recommendations. Preparing for a conversation with someone who has the power to kill the campaign.

I built these workflows to help you move faster through the parts that eat time. These are the prompts I actually use. They're starting points, not scripts. I take the output, reshape it with the context only I have, and make it mine. Copy any prompt, paste it into ChatGPT, Claude, or Gemini, fill in the brackets, and go from there.

Access the prompts

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