Campaign: The Whitney Museum of American art is a non-profit modern and contemporary art museum located in the heart of Manhattan. It needed to be positioned as a must-see museum especially amongst competitors like the MET to drive sustainable visitation.

Contribution: As the Director of Marketing & Media Strategy, I led and oversaw marketing campaigns and cross collaboration across teams within comms, membership, retail, etc. for several openings of rotating art exhibitions such as Andy Warhol, Jasper Johns, Julie Mehretu, and the Biennial. Also, orchestrated the reopening of the museum during COVID.

Results: Developed in-house brand creative muscle within the museum without having to rely on external agency support. Introduced new media buys and creative approaches that were never explored before leveraging more visual, vibrant, and impactful assets. Drove consistent membership and visitation traffic within the museum amongst local New Yorkers, tourists, and art enthusiasts around the country making it a landmark destination as noted by TripAdvisor.