Campaign
For many professionals, career stagnation doesn’t mean unemployment. It means feeling stuck in a job that no longer inspires growth. The “Stuck at Work” campaign reframed that tension, showing how LinkedIn can help you get unstuck by building new skills, exploring opportunities, and reigniting your career. The creative tapped into relatable, everyday scenarios and reminded people that progress starts with taking the first small step.

My Role
As Senior Global Brand Marketing Lead, I drove the campaign end to end, from insight and narrative development to media strategy and measurement. I partnered with our in-house creative and internal teams to shape the creative platform, ensured alignment across brand, paid media, social, creator, market research, product marketing ensuring the work laddered up to its marketing objectives of driving unaided awareness and revenue for the platform.

Results

- Early results indicate strong performance: 3.57x ROI, 31% higher than the 2023 campaign

- +5.7% total online bookings and +3pts (statistically significant) in “Helps me find the right job” perceptions

- Strengthened LinkedIn’s role as both a job and career growth platform, furthering the company’s full-funnel brand evolution