Campaign: On the heels of a number of high profile tech layoffs in 2023, creating widespread insecurity in the job market, we needed to strike the right balance of optimism and pragmatism, re-instilling confidence in the state of the working world and in working professionals’ ability to grow.

Contribution: As the Senior Global Marketing Lead at LinkedIn, I led the launch of a global creative platform, “Find Your In,” focused on unlocking opportunities for LinkedIn members to advance their careers. I also established global brand principles to ensure market consistency and unified efforts across international teams.

Results: Drove 2.68x ROI against an $11M investment driving $28M in revenue for the business, driving belonging +4.4-25.3pts across the US, Germany, and India. The campaign also won an award at the One Show.