Campaign: Reposition GoDaddy's brand as a leader in domains for small businesses driving consistency and cohesiveness across 10 markets.

Contribution: As the global content and social media lead for this project, I worked within TBWA’s regional agencies to launch the campaign in the USA, Australia, Brazil, Canada, India, Hong Kong, Singapore, UK, Turkey, and Mexico.

Results:  30 million impressions, 1 million interactions, 5% engagement rate and a 16% increase in traffic to GoDaddy's website and blog.